Aakriti Agarwal

Marketing Strategist

Hey there! I'm a marketing professional with a unique perspective. Growing up, I was always fascinated the stories in television ads. They had the power to make me laugh, cry, and feel a range of emotions This love for storytelling led me to pursue a career in marketing. With a management degree and 4+ years of experience working with global technology brands, I'm passionate about marketing, customer experience, design thinking, and data. This website is a platform to share my thoughts on marketing, generative AI, sustainability, and reflections. Join me on this journey of exploring the world of marketing and beyond!

Journey so far

2018 - 2020

Indian Institute of Management, Indore

Masters of Business Administration

Management student at a rigorous two year management program aimed at developing socially-conscious leaders through contemporary participant-centric pedagogies.
Explored courses like Retail Management Strategy, Sales Distribution Management, B2B Marketing, Marketing Management, Advanced Excel, Critical Thinking Skills, Strategic Management.

2017 - 2018

Hewlett Packard Enterprise

Customer Insights & Analytics

Drove Sales Enablement through process improvements along the sales opportunity cycle and generated business insights from customer data. Boosted conversions for large client servicing teams and optimized sales ops through multiple business intelligence & analytics projects spanning multiple geos & business units. Enhanced the usability of consumer data for insight generation & insider selling through data visualization, consolidation & standardization

2020 - Present

Wipro

Marketing Head - Utilities, Americas

Leading omni-channel marketing for the Americas Utilities sector. Championing thought leadership campaigns, data-driven analytics initiatives, and integrateing GenerativeAI for content creation and campaign efficiency across the organization.

Boosting brand visibility, lead generation, and influencing large-scale deals by utilizing targeted marketing and strategic collaboration.

2019

Vienna University of Economics & Business

Exchange Semester

Exchange semester at the Top 50 European Business School. Learnt about Global Branding Strategies, Behaviour Economics using Nudge Theory, and Inter-cultural Workplace Management while backpacking across 10 countries, learning, and more importantly unlearning cultural norms.

2013 - 2016

Shaheed Sukhdev College of Business Studies, Univeristy of Delhi

Bachelors of Management Studies

Developed foundational understanding of marketing & management at the three-year undergraduate management program at IndiaToday Rank #1 UG business school in the country. Revamped the college magazine as Editor-in-chief, leading a 20-member team. Co-founded a unique crowdsourced library promoting trust within the college community. Ideated and executed a 3-day leadership development fest for Youth Alliance.

AAKRITI AGARWAL